Our Story


dog in the field

We believe:

That all pets are family
That a great pet food starts with great ingredients
That pet people are the best people
That animals love with their whole selves
and that it is our job as their caretakers to provide them with the best possible source of nutrition.


We were created by animal lovers.

We are a small, family owned company who believes that pets are family members. We will never sell out for a pretty ingredient panel or corporate sponsorship. We find that too often food companies put ingredients in their food that bake out during the cooking process in order to appeal to consumers. We think that’s sneaky.

Our ingredients do what we say they do, and we believe in never compromising when it comes to the health of your best friend.

Our dog and cat formulas are proudly made in America (in Tupelo, Mississippi, actually) with unflinching quality standards. Our foods are grain free, limited ingredient, and do not contain any artificial colors, flavors, or preservatives. We will never, ever use by-products or filler material in our formulas - if we wouldn’t feed it to our best friends, we wouldn’t expect you to feed it to yours.

We are committed to providing the best food for your best friend.


We hold ourselves to the highest standards when it comes to manufacturing your pet’s food.

Our food is produced in a facility that is level 3 SQF certified.
This is a globally recognized program for food safety and quality assurance – in fact, it is the same level that human food manufacturing facilities must reach in order to produce food fit for human consumption.


We produce two different dog formulas and one cat formula. All of our formulas start with fresh meat. Then we add meat meal – to ensure that your pet is getting the proper amount of protein. After that, we add peas and chickpeas as our starch source – because we’ve found that they fall lower on the glycemic index than most other starches commonly used in pet food. We pair all of that with ingredients like carrots, apricots, cranberries, and high quality vitamins and minerals to ensure that your pet gets proper nutrition.